Criteo

Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website. I designed and coded custom retargeting advertisements and helped Criteo launch their email retargeting product for the U.S. market. Email templates were designed to work across all verticals while constant optimization of the templates and training the design team on email design and best practices were also necessary.