VideoAmp
VideoAmp provides a suite of data and software solutions for measurement for advertisers, agencies and media owners. As a communication and brand designer, I supported the organization ranging from brand support and development to marketing collateral.

These icons were created in both fill and line options and feature the pill shape from the VideoAmp logo. They were used in marketing material and the product. I created search tags for every icon and made them available in our digital asset management system so that employees would be able to easily search for assets relevant to their needs. Metrics available in the DAM system allowed me to better understand which assets were used so that I could prioritize adding and maintaining those libraries: ie. which presentation templates were being used the most? Which icons and illustrations are being used?

This landing page was part of a marketing campaign to promote a sales webinar, generate new leads for the sales team, and provide eBook content. I was responsible for the design and development of the landing page in Webflow, designed all infographics, and the accompanying eBook.

These landing page and email templates were created for various purposes: marketing events, registration, signups, co-branding partnerships and autoresponder purposes.

Other day-to-day needs included display ads, print ads and promotional material to support recruitment efforts and marketing.